Big Data includes both structured and unstructured databases.
Big Data has been transforming the way we have treated and utilized data. Undeniably it has been revolutionizing technology marketing too.
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As a part of the human kind, we do realize the importance of traces, imprints, and memories. They are just a form of data stored up in our minds. Likewise, the whole of this earth is a big scrapbook of databases available in varied ways. They are stored through multiple methods and locations.
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We have always utilized data as a reference point since time unknown. It has become a part of our life. Roger Mougalas of O’ Reilly media coined the term Big Data in the year 2005.
Ever since the term has gained enough significance in the tech marketing landscape, there are some aspects to big data that allows it to stand out. Keep reading to find out more.
Nature of Big Data
Big Data possess some features. These are:
- They are available in large quantities and in real time
- They also have varied forms
- You can store up big data in multiple ways
- They are accessible through more than one channel
- They are complex
As a marketer, you can use Big Data to track down consumer behavior. Consumer behavior includes dealing with past and present data.
Growth in technology and decrease in the prices for cloud computing has impacted Big Data in more than one way.
Initially, only the large-scale companies used and bought big data. However, the medium and small scaled industries consume them equally and conveniently.
So now, let us understand the ways big data affects technology marketing.
5 WAYS IN WHICH BIG DATA HAS AFFECTED TECHNOLOGY MARKETING FOR THE BETTER
1. CONSUMER BEHAVIOR TRACKING
The kind of opacity that any marketer encounters while marketing has always revolved around certain things.
- What might the consumer be seeking?
- How to trace the consumers? and
- How could he/she launch a lucrative marketing campaign for the brand?
Big Data answers these questions for you. Because these are not like traditional static models of storing data. They are cloud computed and are in a constant state of movement.
You know how data is- unstable! The fact that they can associate with humans makes them like this by default. Such data sorts out many knots in technology marketing.
The buyers of the technology market are seeking for the perfect solution. This makes them travel into numerous vendor sites frequently.
Big Data champions in
- Tracing consumer behavior online- data of online purchases
- Browsing pattern
- Click through rates
- Other social behaviors of the buyers over the internet
2. MAGNANIMOUS DATABASE
There are few things in life, which mean entirely different from the meaning attributed to them. Sometimes they are relatable, other times, these even become irrelevant.
However, it’s not like that with Big Data because it is, in fact, big! In quantity and variety. Sounds good, isn’t it!
As someone who is into Technology Marketing or any other genre of marketing, data is your buddy. The larger the data, the more beneficial it is for you.
Moreover, the horizon till which you can assimilate consumer data is limitless. But it is up to you to tap in what works for your brand. Pool in the appropriate data through Big Data analytical tools like Clicktale, Mixpanel, and Plotly, and so on.
3. GENUINE BUYER PERSONA
B2B marketing is fragile in many angles. It is because you need to fit in the shoes of your target audiences.
The tech buyer’s urgency to gain marketing efficiency is higher than other buyers.
The insights extracted from Big Data about the buyers’ actions will help you formulate a genuine buyer persona. It helps you frame the appropriate pitches. Moreover, you will gain substantial inputs on where exactly your products and services could fit in.
You can also use marketing tools like targeted technology users list like say, Adobe users email lists in a better way. You can use these marketing tools with the social nature of the consumers via Big Data.
In this way, you will probably be able to execute a worthwhile Technology Marketing campaign. You can conduct a tech marketing campaign with a pinch of efficiency and generous amount in it.
4. EASILY ACCESSIBLE DATA
Big Data is easily accessible as they are basically over the internet.
The decrease in prices of cloud computing services and software has made it more convenient for businesses to gain benefits.
Yes, big data is humongous, but you can segment them. Moreover, they will substantiate the Technology Marketing strategies noticeably. There is an aspect called the buyer’s persona. If there are no relevant reserves of data, various anticipations based on data wouldn’t exist.
The data we are talking about has its share of complexities. Your efforts to squeeze in the required set of insights works, when there is a depth of consumer information.
5. GOOGLE TRENDS
Simplify your work as an executive for Technology Marketing by adapting Google Trends. It is a way to mine in more potential from Big Data. This public web facility will help you analyze target audience searches over the online search engine.
Getting acquainted with such trends will provide you with enough clues. It helps you to figure out what all to include in your web content and trending topics. In short, you can read the consumers mind.
The power of Big Data is so intricate that it’s almost spooky. It is not something that breaches the personal premises of an individual legally. They are the accumulated information of the people.
An individual has specific objectives in the mind when he/she searches over the internet. They can search for purchasing a product/service or getting solutions to the pressing issues. Such data increases as the time are passing by.
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The insights that the marketers can get from Big Data is indeed a big deal!
None have explored the potential of Big Data fully. However, it has already started creating waves in the tech marketing landscape.
Big Data is also creating new waves in the marketing of other businesses as well.
As summarized by Joe Rospars, a Chief Digital Strategist “Big Data is about having an understanding of what your relationship is with people who are most important to you and an awareness of the potential in that relationship.”
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